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BOPIS: Buy Online Pickup In-Store

IN TODAY’S ERA OF TECHNOLOGY, BOPIS IS QUICKLY BECOMING THE NEW WAY OF DOING THINGS.

By 2021, 90%  of rertailers plan to implement this method to find middle ground between the on-line and physical worlds.

 

Why Incorporate it in BOPISWHY INCORPORATE BOPIS?

Although receiving your package in the comfort of your own home seems like the ideal option, almost 40% of consumers claimed they preferred picking up their delivery in stores specifically to avoid home delivery.  The reason being, by picking up their package they avoid delivery fees, missing their delivery or receiving a damaged package. Furthermore, 33% went with this option to simply receive their item sooner as well as taking advantage of the BORIS option (Buy Online, Return in Store) to avoid the hassle that comes with returning an item that was ordered online.

Benefits to Retailers in BOPISBENEFITS TO RETAILERS

Of course, BOPIS is an ideal situation for consumers. They don’t need to wait too long for their packages. They can talk to a store representative immediately and save on shipping fees. In addition, there is a lower risk of item(s) being damaged/stolen. But as beneficial as this is for the consumer, it is equally as beneficial for a retailer. BOPIS makes consumers come into your store, giving them an opportunity to make another purchase, which 61% of consumers end up doing. This is not only helps the financial side of the company but also creates a strong relationship between employees and consumers, in hopes that these consumers will come back.

ShipTrack Role in BOPISBOPIS + SHIPTRACK

To make BOPIS more effective, ShipTrack, being a cloud-based tracking and delivery management platform has multiple features that can help smooth out the process. It can help with last mile delivery, in-store pickups, alternate drop offs and mailroom management which will then allow any store to have a more effective and efficient experience.

So how exactly do BOPIS and ShipTrack work together?  There can be many obstacles when buying online and picking up at the store that can be easily avoidable with ShipTrack. One of the key problems that companies face with BOPIS is having a weak Point of Sale (POS) system, which doesn’t line up with a strong BOPIS system. Strong POS systems are crucial because they are needed to track inventory in real time and  to manage online orders. Store staff must be notified whenever a BOPIS order is placed because it will need to be prepared for pickup and the customer will need to be notified of this process.

By working with ShipTrack, this will allow the tracking process to be taken care of, as well as the “Proof of Delivery” to go through so that customers are aware of when they can come in store to pick up their item. Essentially, having an automatic POS not only saves time but eliminates errors that a regular employee would make especially when working with ShipTrack. To help understand this, please review the diagram below:

 

BOPIS Diagram

By incorporating ShipTrack to your BOPIS system you  have visibility through every step of the process. From the initial order on the website, to the warehouse, right to the store, you have access to public tracking as well as the logistics platform.  Notifications, ensure the consumer and the retailer have access to real time information from the moment the package is ordered to the moment it is picked up.

If you are interested in finding out more about the benefits of ShipTrack for your company, please click the following link to book a demo with us: Get a Demo

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