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New Study Shows Almost All Age Groups Shop Online

BlogPost new study shows almost all age groups shop onlinenew news page

What This Means for Business and Why International Shipment Tracking is Key

A recent survey by Pitney Bowes, an American provider of global eCommerce solutions looked into Australian online shopping demographics. In addition, Pitney Bowes reviewed eCommerce patterns and preferences.

Review of Results in All Age Groups Shop OnlineReview of Results

One important takeaway from the results was that contrary to popular belief, it isn’t just millennials buying online. While Australian millennials (ages 25 to 34) were certainly in the lead with 96 percent of respondents indicating they have shopped online, older generations weren’t far behind.

According to the survey results, 92 percent of respondents between the ages of 35 and 44 indicated they shopped online.  In addition, 87 percent of respondents between 45 and 54 as well as 81 percent of respondents over 55 shopped online.

In addition, 47 percent of respondents shopped online at least monthly, while 17 percent were shopping weekly, if not daily.

What Does This Mean for Business in All Age Groups Shop OnlineWhat does this mean for business?

As we approach the holiday season, businesses need to be aware that eCommerce is more popular than ever, and across many demographics too. While this certainly presents new and exciting opportunities, it also comes with its own unique set of challenges.

Though the study showed that people are buying online domestically, it also found that shoppers have concerns when it comes to international shipping.

72% of respondents claimed that shipping costs and a lack of trust in online international retailers deterred them from buying online. In addition, 32% indicated that they had a bad experience in the prior holiday season. By bad experience they meant shipments being misplaced, lost, sent to the wrong address, or frustrations with poor tracking systems.

Minimizing Risks in All Age Groups Shop OnlineMinimizing Risks

In Canada, international shipping tracking is an important tool for businesses that want to reach a global market.  For every online purchase the business enters into an agreement with the consumer that:

  • The business will accept money for the desired product or service; and
  • The customer will receive said product or service.

As the study has shown, the second item is the concern for most online shoppers. Without the ability to physically pick up the object at the point of sale, consumers must trust that their items will be delivered. Then there is also the trust that the delivery will be on time, and that the product will arrive in proper condition.

Businesses in Canada that use international shipment and tracking offer their customers better and more reliable service. By giving both parties tracking access to check where the product is at each stage of delivery, international shipment tracking can not only help mitigate errors but also create a stronger sense of trust between the consumer and retailer.

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