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Why You Need to Centralize Your Carrier Network

We are in an age where retailers are extending their offerings on a global scale. Retailers often leverage a vast network of carriers to deliver to different regions. The issue with having a large carrier network is the fact that, with a vast network, comes vast decentralization of processes. It is vital for retailers with third party logistics providers to centralize their processes onto one platform. This will improve carrier communication, standardize measurements of efficiency, and control the customer experience.

Improved Carrier Communication

By centralizing logistics processes, organizations can control the entire supply chain from inception to delivery. Implementation of a logistics management platform that consolidates carriers all on one screen can vastly improve communication between organization, carriers, and end customers. A standardized process allows organizations to capture uniform data and gain visibility over the entire supply chain. This reduces the number of customer calls made to both the organization and its carriers.

Standardized Key Performance Indicators (KPI’s)

When capturing status updates and data from carriers, it is important for organizations to have a standardized method of measurement. This allows them to compare multiple carriers based on defined KPI’s. In a decentralized logistics process, organizations can’t obtain uniform data from each carrier, making it difficult to compare. Uniform data provides the ability to measure carriers against each other based on numerous factors such as, on-time performance, damage claims, completed stops, etc. Having the ability to compare carriers based on this data and being able to compare on a daily, monthly, quarterly, and annual basis allows for organizations to understand which areas of the network need improvement 

Control Over Customer Experience

By standardizing logistics processes on one platform, organizations can mandate the status updates they wish to capture, whether that be capturing an electronic signature upon delivery or capturing photos of damaged parcels. By centralizing processes onto one platform, organizations can brand it how they choose fit, and configure the updates drivers provide. Many retailers that centralize their logistics processes can also provide promotions to the customer the instant a parcel is delivered, further improving brand recognition and customer satisfaction.

Centralizing Your Logistics Processes

Today, organizations are shipping through multiple carriers. It is imperative that organizations centralize their transportation network onto one platform to improve communication across carriers and standardize the supply chain process from warehouse to front door. Having a platform that is centralized and easily deployable helps organizations with hiring contract carriers for busy seasons like the holidays. Retailers tend to bring in over 40% of their annual revenue during this time, and being able to easily deploy to contracted carriers is vital to the success of their business. ShipTrack currently works with several of the world’s premier retailers, distributors, and couriers to help provide uniform visibility of shipments all on one platform. ShipTrack has become a vital tool in improving communication across networks, providing improved control over the customer experience as well as the ability to easily compare carrier data.

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Shawn Salaj is an Associate Account Manager at ShipTrack. Shawn reaches out to perspective and current clients to manage their accounts, develop new business and satisfy the competitive advantage in different industries. Shawn specializes in the retail and food industry, establishing a need and solution for each company using ShipTrack. Shawn is an avid sports lover, with a background in sports management and a passion for hockey and football.

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