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How Embracing E-Commerce Can Improve Your Business

Did you know E-Commerce comprised nearly 42% of the growth in the U.S. retail market last year?

In 2016, total retail sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. The E-Commerce market is estimated to reach sales of $27 trillion in 2020.

As a retailer, the importance of having an E-Commerce solution in place has become essential to doing business in this day and age.  Are you comfortable with missing out on a $27 trillion industry?  Something so simple, yet so cost effective can truly bring your brand to the next level.

Still not convinced?  Here are some quick wins you can expect by implementing an E-Commerce platform.

COMPANY’S IMAGE

In today’s world, you need a strong brand presence on the Internet. Otherwise, as you may have noticed, people simply do not take your business seriously. Making it impossible to reach potential E-Commerce customers.

MAKE INFORMATION MORE EASILY AVAILABLE TO CUSTOMERS

Just a couple of years ago, companies used to require days to deliver products to your home and give updated information to their customers. In the age of technology, you can make this information readily available at any time. Transparency is the key to customer loyalty.

CUT COSTS

New technologies allow you to take virtually any part of your business online. That includes supply chain management, shipping, analytics, etc. Streamlining these business processes through online systems will allow companies to cut costs significantly in almost every sphere of any business.

ABILITY TO DO BUSINESS 24 HOURS

Unlike your retail brick and mortar locations, your E-Commerce business does not close. Allowing your organization to sell while you sleep. The biggest advantages of online shops are that they are open 24 hours a day, year-round.

YOUR PHYSICAL PRESENCE COULD BE IN ANY LOCATION

Through today’s technology you can do business in any part of the world. Your physical brick and mortar locations are no longer the only way to reach your potential customers. Having an E-Commerce solution will allow you to reach people over the entire country.

Getting online is becoming cheaper and easier thanks to emergence of new technologies that allow your organization to streamline your processes and exceed current customer expectations, while also reaching new potential customers. 

Are you ready to take the next step?

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Erick Castaneda is an Associate Account Manager at ShipTrack. Erick’s focus is managing his existing customer accounts, as well as expanding his network of potential new clients in the retail and food industry. He has a passion for sales, and embraces the fun and challenging atmosphere he experiences in his day to day role. Outside of work, Erick loves a good road trip.

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