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Leveraging Last Mile Delivery to Surpass Expectations

Leveraging Last Mile Delivery to Surpass Expectations

With the ever-growing competition in the world of e-commerce, businesses are making strides to attract and keep customers by offering services that are rare to find in today’s market. To gain a competitive edge in the retail business, some online retailers are offering white-glove delivery services. By going above and beyond to please customers during the last mile of delivery, customers will have lasting impressions of these services and may be more inclined to continue shopping with the same retailers.

White-glove delivery services include home installations, removal of old products, and friendly customer service. But these last-mile deliveries must also be fast and efficient to please customers and to reduce delivery costs. To ensure deliveries are made efficiently, many delivery companies are using optimal delivery software for route planning, tracking packages, and obtaining proof of delivery. The delivery is accounted for each step of the way, and the last mile gives customers a reliable and pleasant service.

Last-Mile Delivery Services

More retailers are catching on with the importance of the last-mile delivery services for maintaining customer loyalty. Whether the products are delivered in unique packages or the delivery driver installs a new sound system, excellent customer experiences in the last mile make for lasting impressions. An article on delivery fleets keeping up with the growing demands of e-commerce deliveries discusses the importance of the last-mile services, including white-glove deliveries and providing fast and efficient deliveries with the use of dependable delivery software.

Route Optimization

Route-planning software is necessary for delivery fleets to meet customer demands and reduce delivery costs. Furniture-delivering countries across the globe are relying on delivery route optimization apps to provide fast and efficient services. Some companies are even giving customers the option to choose their delivery time windows when placing their orders, to further accommodate customer needs and ensure that customers will be satisfied with their deliveries.

Route optimization software groups delivery orders into geographical zones to provide drivers with the fastest routes possible while reducing time spent driving back and forth. These routes save time and cut delivery costs, and they are also based on factors such as:

  • Company routing preferences;
  • Number of items;
  • Weight and height of freight; and,
  • Delivery constraints.

These delivery routes can also easily be altered to account for changes with drivers and deliveries. By speeding up delivery times, making more deliveries in a day, and having an efficient delivery system in place, this delivery software gives companies a competitive edge in the e-commerce market.

Visibility

Visibility of deliveries is another last-mile delivery service that pleases customers and ensures accurate deliveries. Delivery software provides real-time delivery status by connecting the customer and the delivery driver. Customers can go online to check the status with an online app that is connected to the app on the delivery driver’s phone. This visibility of deliveries improves overall operations as well, because each party involved—customers, retailers, delivery drivers, and operations teams—can track the deliveries.

Proof of Delivery

In the last mile of delivery, proof of delivery is crucial for both companies and customers. A record of a successful delivery not only assures retailers that their products made it to the right address, but it also improves accountability for delivery drivers and provides a full record of the chain of custody.

Delivery apps can collect an electronic proof of delivery by having customers sign on the delivery driver’s phone or tablet. Drivers can also scan and take images of the shipments throughout the delivery to keep an accurate electronic record and ensure the packages are accounted for. Drivers, customers, retailers, and shipping companies have access to this record for reference. And some companies are even sending customers optional feedback surveys with their proof of delivery e-mails to gain customer insight on their products and services.

Delivery fleets are adopting this route-planning, tracking, and proof-of-delivery technology to get ahead and meet customer demands in the ever-growing e-commerce delivery business. These apps allow for fast and efficient deliveries, keeping track of shipments each step of the way, and giving customers excellent services that will make positive, lasting impressions.

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Jay Lehmann is the Director of Marketing at ShipTrack. Being the thought leader behind the strategy and voice of ShipTrack’s brand, Jay inspires his marketing team to implement creative campaigns that show ShipTrack as the leading tool in the industry! Jay enjoys swimming, hiking, fishing and pretty much any sport that will spark some competition.
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